Business Science

Why understanding the principles of price elasticity is especially critical post-pandemic

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Photo by Artem Beliaikin on Unsplash

Deep discounting as a survival strategy


Artificial Intelligence, Business Science

Why UX Is a Vital Part of the Success of AI

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Photo by fabio on Unsplash


Business Science, Data Science

Why AI models depend on product similarity for better results

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Photo by Michael Dziedzic on Unsplash

What is a dendrogram?


Business Science, Data Science

How closely should you look at your data to maximize returns?

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Photo by Sam 🐷 on Unsplash

“We’re so obsessed with data, we forget how to interpret it”. — Danah Boyd, Principal Researcher at Microsoft Research


Business Science

Why being an effective leader requires being an empathetic teacher

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Photo by JESHOOTS.COM on Unsplash

“How can I be a better leader?”


Business Science

A statistical analysis of the new markers of economic downturn in consumer behaviour

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Photo by Andriyko Podilnyk on Unsplash

What is the lipstick index?


Careers, Data Science, Business Science

And 3 ways it left me unprepared for the real world

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Photo by Charlotte Karlsen on Unsplash

My journey into data science


Business Science

Sometimes the best business intelligence comes from the least likely data

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Photo by Ravi Kumar on Unsplash

Elena Marocco

Evo Product Team leader since 2020 — Supply chain team leader since 2019 — Data Scientist since 2016 — Master’s degree in Mathematics

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