Business Science

Why Alternative Data Is Critical to Digital Transformation

Sometimes the best business intelligence comes from the least likely data

Elena Marocco
The Startup
Published in
6 min readSep 21, 2020

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Photo by Agence Olloweb on Unsplash

Alternative data has been a buzzword among investors for several years now. By leveraging the insights available in non-traditional datasets, hedge funds can reap massive profits off…

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Elena Marocco
The Startup

Evo Product Team leader since 2020 — Supply chain team leader since 2019 — Data Scientist since 2016 — Master’s degree in Mathematics